From nano to mega — exact INR rates for Instagram Reels, Stories, YouTube videos, and more. Stop undercharging brands and stop losing deals by overcharging.
Most creators either undercharge — saying yes to ₹2,000 for a Reel that deserves ₹20,000 — or quote rates so high that brands never reply. Both problems come from the same place: nobody talks about pricing openly in India.
Influencer marketing in India crossed ₹3,600 crore in 2025-26 and is projected to hit ₹5,500 crore by end of 2026. Brands have real budgets. The creators who get the best deals are the ones who come with clear, professional rates — not the ones who say "DM for pricing."
💡 Key insight: Brands care more about engagement rate than follower count. A creator with 30K followers and 8% engagement can charge more than one with 100K followers and 1.2% engagement.
These are benchmark ranges based on current market data. Your actual rate depends on niche, engagement rate, and content quality.
| Tier | Followers | Instagram Reel | Instagram Story | YouTube Video |
|---|---|---|---|---|
| Nano | 1K – 10K | ₹1,000 – ₹10,000 | ₹400 – ₹4,000 | ₹2,000 – ₹15,000 |
| Micro | 10K – 100K | ₹8,000 – ₹75,000 | ₹3,000 – ₹25,000 | ₹15,000 – ₹1,00,000 |
| Mid-Tier | 100K – 500K | ₹50,000 – ₹3,50,000 | ₹15,000 – ₹80,000 | ₹80,000 – ₹5,00,000 |
| Macro | 500K – 1M | ₹2,00,000 – ₹8,50,000 | ₹60,000 – ₹2,00,000 | ₹3,00,000 – ₹12,00,000 |
| Mega | 1M+ | ₹6,00,000 – ₹25,00,000+ | ₹1,50,000 – ₹5,00,000 | ₹10,00,000 – ₹50,00,000+ |
* These are market benchmark ranges. Final rates vary by niche, engagement rate, and deliverable type.
Not all creators with the same follower count should charge the same. Your niche has a huge impact on what brands will pay.
The multiplier is relative to the base lifestyle rate. So a micro finance creator with 50K followers can charge 2–4x more than a lifestyle creator with the same audience size.
Most brands and agencies use Cost Per View (CPV) to decide if your rate is fair. Here is how it works:
A good CPV benchmark in India is ₹0.10 – ₹0.50 per view depending on niche. If your CPV is too high, brands will negotiate or pass. If it is too low, you are leaving money on the table.
A professional rate card should clearly list:
📌 Important: If you are GST registered, add 18% GST on top of your rates. A Reel for ₹20,000 becomes ₹23,600 with GST. Be upfront about this with brands from the start.
The worst way to share your rates is by typing them out in a DM every time a brand asks. It looks unprofessional and inconsistent.
The best way is a shareable rate card link that is always up to date. When your rates change, the link updates automatically. Brands can see exactly what you charge, in a format that looks professional.
Set your rates once. Share your Identity Kit link with every brand. Your Rate Card, Media Kit and Creator CV — all in one professional link.
Create my rate card free →